The New Southwest Signs. Others don’t am aware which side to stand on… It needs arrows for those who can’t tell orange is appropriate and blue is left.
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That was my first reaction but could understand the ambiguity.
Without other context, I didnt realize it means left vs right. I wouldve thought both categories need to be by the sign.
How did you guess that? Where does it say that the colours stand for left/right?
Same. I think this one is overestimating the general problem solving skills of the public at large.
After watching a Southwest tv commercial acting like selected seating is a new revolutionary idea, I genuinely think they have no idea what the hell they are doing and will most likely be absorbed sometime by another airline in the next decade.
It's particularly egregious for business flyers, since I am not allowed to purchase any perk when flying for work. Things that used to be included with a basic ticket like picking an aisle seat are now locked out to me. I have claustrophobia. I am strongly considering having t...
Is something going on with choosing your own seats in the airline industry lately? I’ve been flying United to the Philippines for quite a few years and never had any problems choosing my own seats after buying a basic economy ticket that until this year. Now they want $30 for ...
Private equity https://www.joedaly.net/features/the-locusts-have-landed-how-private-equity-is-gutting-southwest-airlines-and-why-you-should-be-afraid
There's no orange on this sign.
i thought his camera must’ve altered the color because yeah, it looks yellow to me
it's an orangey-yellow
My initial reaction was also “does OP mean yellow?”
I would have never guessed that this sign indicated anything about directions or that those colours had any association with left/right. I would have just thought this sign says that both Preboard and Priority/Military board here. How is anyone supposed to guess anything diffe...
Same. I would end up standing in front of it, thinking that's where a line for both is supposed to be.
You are correct and there is an entirely separate aisle three steps to the right of this that OP left out of the photo to karma farm.
Seems intuitive to me, especially since one set of text is left-aligned and the other is right-aligned.
It's good as a subtle reminder, but not as the primary source of the information.
oh right. the classic left margin and right margin alignment. of course!!! 🙄
I didn't even notice the text alignment until I read your post and went back to look. That didn't jump out at all.
Orange? You see orange on this sign!
Orange? Where? I see blue and yellow.
Kinda related but a huge pet peeve of mine is the us military glazing ritual that every company seems to be compelled to carry out every chance they get. Whats next? Lockheed Martin employees get priority boarding?
It’s been like that for a long time. If you don’t like it move to a country without a military. I heard Liechtenstein is nice. 😊
No, the smart civilians get shit, it's only the gun shooty mils who get glazed. No kudos for the folks designing ejection seats or more efficient scramjets. Though iirc having a security clearance does make TSA precheck a breeze because it counts as the background check for that.
"Use an arrow? Pssht. How pedestrian."
Arrows must be too expensive
That's yellow
They're really circling the drain
Classic private equity shit.
Walmart colors
IKEA colours
Yeah, they missed the mark not including the SW colors here and just going with those two. Weird.
Orange?
Obviously you stand on the top or bottom of the sign as instructed
I stopped flying southwest when it became obvious a few years ago that the company had a lot of issues - planes cracking, customer death, the insane system failures they have had over and over, the lack of anything that used to make them appealing like free checked luggage or ...
What about yellow?
Orange??
That’s what I would have assumed but I guess it could be more obvious.
Cool design does not equal good design
Ukrainian flag
I’m not confident they intend for it to actually be two lanes, vs everyone stand here together. Both of those groups are relatively tiny in practice.
And the sign is practically against the wall on the left side.
Blue to the left Yellow to the right… I see where they point but the special ones need fool proof arrows….
Orange huh?
It’s clearly preboard on the top and priority on the bottom.
Southwest speedrunning themselves to bankruptcy
To me it’s less about arrows and more that this looks like promotional signage I’d probably ignore entirely
Thought this was a Walmart before I read the sign
thats yellow
I could tell which is which. And that’s yellow, not orange 🤔
orange? that’s yellow!
There. I fixed it. It's still not great, and could use some tweaking. But at least it makes people make a choice, and is something that's teachable. [https://imgur.com/a/xLEzrDk](https://imgur.com/a/xLEzrDk)
Chaotic evil.
SW is now just like all the other crappy airlines. Pay extra foe reserved seat, pay extra for window and aisle, and if you pay for a aisle, you board last, so good luck finding overhead space. I used to fly them everywhere I could for 20+ years. They are not special anymore. ...
What make orange right?
To me, it looks like they should all be in the same line
The angled design are like arrows that communicate direction.
Clearly, the preboarders are supposed to stand on top of the priority and military boarders.
honestly just increasing the angle of the slash would do it.
I would have guessed blue is left, but that's a guess and honestly it takes more time and thought than any sign at an airport should take....you're just creating a bottleneck for absolutely no reason.
This is the smallest amount of people boarding in these groups. It's not hard to figure out who is who.
I instinctively knew which side was which because of the orientation of the text, but yeah, I can understand people being confused.
Orange?
r/designdesign
Oh damn, I was standing *on top* of service members for no reason!
Yeah, those color-coded signs without arrows are just begging for confusion at busy airports.
There is boarding and there isn't. You can't pre-board. Get on before you get on?
It's not a good design for sure.
Neither of these means what OP is suggesting. The entire sign is for both customers with disabilities and priority and military passengers to board on that side. Several steps to the right is a separate aisle for everyone else.
If the color of the carpet to either side of the sign matched the colors on the sign, that would be a straightforward way of closing the loop. Just a colored runner carpet would do.
It looks like blue is pointing left and orange is pointing right to me.
Well clearly pre board people need to stand on the ceiling
Its unfortunate that, because we need to cater to the lowest common denominator, interesting or aesthetically pleasing design does not always mean good design.
I saw it as top to the left and bottom to the right
Orange?!?
I honestly would just see that as a thing that explaines the two different groups.....not a sign pointing to anything.
Orange??
For accessibility on the web, color cannot be the only differentiator. While there are "directional" elements here it's not clear AT ALL
Graphic designer/marketer is being pretentious for their own good.
It’s not the least intuitive sign I’ve ever seen. Left margin text alignment = left, and right margin text alignment = right. Also, we read from left to right and top to bottom.
There's no indication here that two different lines are supposed to form around this sign. The colors do form a slash mark, so it would be reasonable to assume that both of the groups listed on the sign are supposed to queue together.
Preboard stands on the left and Priority/Military on the right. Seems pretty simple. This sign is setup the same way object markers on the road are. The angle of the line indicates the side you’re supposed to be on.
What about the yellow? Where do they stand?
Yellow*
There really nice things about those if your ticket says priority, you don't get to board there. :(
I miss Herb & Colleen
You mean the arrows in the shapes aren't enough? I got that immediately.
It’s almost like each sign points a certain way
SW is now just like all the other crappy airlines. Pay extra foe reserved seat, pay extra for window and aisle, and if you pay for a aisle, you board last, so good luck finding overhead space. I used to fly them everywhere I could for 20+ years. They are not special anymore. ...
One arrow points right, the other left. What's the problem?
Preboard is left, Priority is right, It's...a little ambiguous, but not that hard to figure out.